MEET THE ARAS TEAM

The people behind the high-quality service Aras provides our clients. We hire dedicated, motivated, and personable individuals to ensure our clients have the best experience. With service that always supports you with a smile, you’ll feel confident your business is in good hands.

Sara O’Driscoll - President
sara@araspromotions.com

After years in the liquor industry and doing promotional events, I noticed Wisconsin needed a quality agency. Now, almost 20 years later, Aras serves not just Wisconsin but also Minnesota, Illinois, Iowa, Nebraska, Kansas, Missouri, and South Dakota.

Owning Aras has been a whirlwind adventure that I would never change! I have worked-hard, laughed-hard and met tons of unique ambassadors. I’ve made amazing connections/clients, and most importantly, enjoyed coming to work every single day.

I'm also a wife and mom to 3 boys. We love to vacation, swim, and be outdoors. When I have any more time, I enjoy working out, shopping on-line, wine, and watching my husband cook. (I've always made a better bartender than cook).

Ashley Janz - Vice President
ashley@araspromotions.com

I started out as a brand ambassador for Sara in 2007. Fall of 2013 I was brought on full time and have been loving it ever since!

We have a solid team and the most thoughtful boss ever! Each person at Aras excels at something different which makes our office effective and efficient. We have the best customers who keep us going and motivated.

I love pool days in the summer with my family or having friends over for a cookout. The simple things.

Maddie Otto - Chief Operating Officer
maddie@araspromotions.com

Maddie brings 10+ years of industry experience.  Her industry journey started at Aras as a recent college graduate, so this truly feels “full circle”. After working at Aras she transitioned to Badger Liquor as a Brand Manager and then embarked on a successful six-year career at Pernod Ricard USA. Maddie’s background in distribution & supplier ways of working is pivotal to our full-service offerings.

Outside of the busy work life, Maddie embraces the role of chaos coordinator to her energetic 6-year-old twin boys & two Bernese Mountain Dogs.

Tara Biever - Portfolio Manager
tara@araspromotions.com

My journey with Aras began in 2016 as a Brand Ambassador which led me to fall in love with the industry and never look back. I managed a territory for 5 years which gave me amazing learning tools and furthermore, opportunities. Intent on learning more I now enjoy working with Clients on another level with Programs and Portfolio Management.

The culture and fast pace are such rewarding aspects of being part of the Aras Team. It is absolutely important to say that you enjoy what you do, and this for me is so rewarding!

I'm a busy mom to 3 kids who are always keeping me on my toes. We are your typical small town Wisconsin outdoors-y family and wouldn't change it for the world, enjoying life to its fullest!

Layne Heidemann - Senior Market Manager
layne@araspromotions.com

I started my journey with Aras in August 2017 as a Brand Ambassador, then worked in our office as an intern for my last semester of college, and in June 2021 I was offered a full-time role as a Market Manager.

Working in a very strong woman environment has made me feel extremely empowered. We work hard to build each other up and strive for the ultimate goal; make the customer happy. Working in the spirits industry has its obvious perks, and my background in bartending makes deep-diving into liquor products exciting and enticing.

I am also a yoga and cycling instructor, with a passion for health and wellness. Most of my free time is spent in a fitness class with friends, or on a patio enjoying a cocktail with my family and sphynx cats.

Olivia Wall - Senior Market Manager
olivia@araspromotions.com

I began my journey with Aras as a Brand Ambassador in February 2022 and was offered a full-time position as the office's Executive Assistant that following August. Quickly worked my way up to a Market Manager position and have been enjoying every step of the way! 

I love working for Aras Promotions for many reasons, but my favorite is our motto, "Work Hard Play Hard!". We have such a dedicated and empowering group of women who strive to exceed our client's expectations while having fun along the way.

When not sampling our wide variety of products, you will see me exploring the city of Milwaukee! I love trying new restaurants, weightlifting, and the occasional reading & wine night.

Lexy Chatham - Market Manager
lexy@araspromotions.com

After graduating from Madison in 2021, I found myself in the recruiting world. I acted as a recruiter until May of 2024, when I applied as the Fox Valley and North Central Wisconsin Market Manager. I had loved working as an ambassador with Aras, and love working as a market manager even more.

When I’m not working I’m either crafting, reading, or spending time with my friends and family. I adore fiction books, especially fantasy! I also love to crochet and make earrings (and I do accept requests!)


Molly Dorley - Market Manager
molly@araspromotions.com

Joining the Aras team has been such a blessing. Being surrounded by hard-working, motivated, and passionate women has been an amazing environment to be a part of. As the Associate Market Manager, I aim to spread the Aras mission nationwide and continue exploring my passion for social media, content creation, and the food and beverage industry.

In my spare time, I am found checking out local restaurants in Milwaukee with family and friends, catching up on Bravo re-runs, and journaling!


Nicole Bottom - Associate Market Manager
nicolebottom@araspromotions.com

I started my journey with Aras in the summer of 2023 as a brand ambassador. Working at any and every event I could, I fell in love with the industry and knew I wanted to stay with Aras long-term. I was given the role of summer marketing intern for the 2024 summer where I learned so much more about the company and industry while working on my degree in marketing! As my internship came to an end I was offered the role of Associate Market Manager. I have big shoes to fill but have learned from the ground up from the best team and can't wait to see what next year holds!

Outside of Aras I love baking, crafting, and spending time with family, friends, and my little dog

Gwen Gannon - Market Manager
gwen@araspromotions.com

I joined the team at Aras in May of 2024 as the Expansions Market Manager and it was one of the best decisions I've made yet. 

This team of women is so strong in coming together to resolve tough situations and create amazing events. I've learned so much already, and it makes me so excited to think about what is still to come. I have loved building relationships with every new person I've had the chance to interact with.

Outside of work, I am a part-time music director, an avid piano player, and a plant waterer. I love being outdoors, staying active, and traveling!